I had my mission: bring the people into the National Constitution Center that weren’t coming in already. They were the twentysomething Philadelphians, and they were more attracted to other Museums and events around the city than they were the National Holidays. They needed to know beyond all doubt that the National Constitution Center is more fun than any other attraction. I took the approach and added some bright Americana reds and blues, with detailed, bold, and interesting type and quotations from political figures. I reversed the stereotypical boringness of American politics using intriguing design and, most of all, fun.

 

I created three posters, an events guide, buttons, website, app, and an all encompassing identity system to tie in with the existing National Constitution Center brand guidelines.